MECCA MAX Grand Prix

We imagined a shipping container takeover – a bold, mobile feeling structure that could operate as both retail space and product showcase. Fully wrapped for maximum brand exposure, the container became a beacon within the Grand Prix footprint, with integrated photo moments designed for social sharing. To keep people in the space longer, we layered in a shaded dwell zone with umbrellas and bean bags in Mecca Max brand colours – equal parts practical respite and strong visual cue. The creative direction took cues from the Zoom range and translated it into a motorsport-adjacent world that felt fast, graphic and high impact.

We transformed a shipping container into a purpose built environment for the GP audience. Inside, we designed and custom built the retail layout and product displays to support makeup applications and sales, keeping everything aligned to the Mecca Max Zoom look and feel. Even the staffing details were considered: uniforms were finished with custom patches to extend the brand language into the team on the ground, ensuring the activation read as cohesive from every angle.

This was a full delivery – design development, renders, custom builds and large-format graphics, all executed within a tight production schedule. Working in a greenfield space, we managed site requirements and the realities of install and operation on location. Our team was onsite for over a week, overseeing build, delivery and site management to bring the activation to life and keep it running smoothly across the event.

It landed as a bold, confident build – the kind of activation that doesn’t blend in, even in a sea of major brands. Guests gravitated to it, stayed in it, and engaged with it. The activation proved its retail strength too: makeup sold out multiple times throughout the weekend.