The Iconic Runway Show

We proposed the first ever brand takeover of The Calile Hotel in Brisbane – a bold shift in geography and energy that instantly made the show feel new. The concept expanded into a two day event series: a three band rooftop concert for consumers, an industry roundtable tackling sustainability and diversity/inclusion in fashion, the main runway show, an afterparty, a brand partner conference, and accommodation and guest management for more than 200 people.

We built the runway around The Calile’s most recognisable feature – the courtyard and pool – with a clear catwalk running the length of the water and a massive LED backdrop anchoring the show. The design treated the entire precinct as the experience: brand activations throughout poolside cabanas, plus “micro” balcony parties overlooking the runway so the energy wrapped around the moment.
The afterparty kept that same sense of participation – a DJ KLP-led night where guests felt like they were still inside the show, not simply attending the next item on the schedule.

We delivered a seamless, multi layered experience across media, VIPs, influencers and brand partners – managing the details that make a fashion event work, not just look good. From pre show castings and fittings, to runway soundtrack direction, to hair and makeup partner support, we coordinated every moving part of the takeover. We also ran accommodation and guest services for 200+ guests, making sure the experience held together from arrival to final farewell.
The result was inclusive, high-energy, and genuinely fun – the kind of fashion moment that set the tone for Summer 2019.

Joyful and inclusive, with layers of activity happening at once – something for everyone, everywhere you looked. It felt like Australian summer at its best: sun-warmed, social, and alive, with young people having fun and a hotel precinct that turned into a runway world for two days straight.