The Iconic Mother's Day
An intimate Mother’s Day lunch for The Iconic, pairing hands on brand activations with warm hospitality to leave guests feeling genuinely pampered.
Venue
Private Home
Location
Melbourne
The Brief
The Iconic hosted a Mother’s Day lunch in Malvern – an intimate moment of pampering for influencer mums and media. The event also needed to hero key partners and connect the experience back to shopping on The Iconic.
We Imagined It
We designed a day that felt personal, not promotional. Guests moved through hands-on activations – ADIDAS shoe embossing, a Michael Hill jewellery making station, a portrait studio and a L’Oréal scent workshop – before settling into a sit-down meal with an acoustic duo. On departure, guests received a custom The Iconic tote filled with brand partner gifts and a posy of flowers, extending the feeling of the day beyond the event.
We Designed It
An open-plan private home with heritage charm and contemporary luxury set the tone, opening out to an expansive pool and tennis court area. We worked with a gentle autumn palette and florals, then brought in pops of each brand’s hero colours to keep activations distinct while still cohesive. Every detail focused on comfort, warmth and ease.
We Made It Happen
We delivered end to end: design, production scheduling, site management, logistics and catering. The result was a seamless experience for 40 guests.
What the Room Felt Like
The room felt calm, generous and real. Guests commented on how authentic and genuine the event was – mums left feeling properly pampered, with a rare moment to step away from the day to day.
