Fenty Tik Tok Warehouse
A 3 day immersive experience, the Fenty Tik Tok Warehouse was a content creation heaven.
Venue
PixOn Location
Location
Alexandria
The Brief
Fenty Beauty and TikTok Australia needed a social first “warehouse” – a space built to generate content on the spot, while putting the full breadth of Fenty product categories in front of creators and guests.
We Imagined It
We treated the venue like a content playground: a sequence of bold, camera ready moments that fused Fenty’s unmistakable pink energy with TikTok’s creative momentum. A pink fur entrance, a Gloss Bomb sushi train, and a 360° mirrored eye bar anchored the experience, each one designed as a set piece with its own visual payoff.
We Designed It
Guests moved through distinct zones – Complexion, Eye, Lip, Face, Skin – equipped with selfie lights and their own ideas, with Fenty ambassadors on hand to shade match foundations and help land the sharpest angles. The journey ended at the edit suite: a calm pocket for uploading content, grabbing refreshments and resetting with a hand massage before heading back out.
We Made It Happen
Getting to the final build took real refinement – we worked through multiple design iterations before landing the final edit, balancing the Fenty x TikTok aesthetic with what would shoot best in a live content environment. From there, we ran the project end to end: design, full project management, print & collateral management, production and venue management – coordinating every moving part from the first layout through to a finished warehouse-ready set of custom builds.
What the Room Felt Like
Bright, playful and inclusive- every corner gave people a reason to stop, shoot and stay a little longer.
