Audi Grand Prix Trackside Suite

Even inside a temporary structure, the ambition was permanence. We leaned hard into interior design – shaping a suite guests would choose to stay in, not just pass through. To create moments beyond the brief, we introduced points of engagement that rewarded curiosity: a race suit on display and a timeline of Audi history that anchored the space in legacy and craft.

With 400 guests moving across three levels, flow became the design problem to solve. Every floor needed access to food and beverage, seating choices, and entertainment, without bottlenecks or dead zones. We layered materials and colour to give the suite genuine interior depth: warm timber and concrete tones set a grounded base, while chromatic accents sharpened the overall finish. A burgundy red nod to Audi Sport introduced richness and elegance, lifting the space into something calm, confident, and distinctly premium.

The conversations began at the tail end of 2025, with planning and production accelerating from the start of 2026. The lead-up demanded a rigorous schedule, coordinating multiple suppliers in the weeks before race week, aligning stakeholders, and holding detail and quality through every decision. The result was a three storey environment that operated smoothly under pressure and delivered exactly as intended.

Inside, the suite landed as calm away from the chaos of the track – elevated, premium and quietly prestigious. It carried a sense of pride and community, with design doing the heavy lifting: guests could settle in, stay longer, and feel the difference the moment they entered.