Known for their focus on inclusion and diversity, THE ICONIC has a history of

celebrating body positivity with their annual Swim Show. Kicking things up a

notch in 2019, The Summer Show evolved its traditional swimwear line-up to a

showcase of both swim and ready-to-wear, highlighting that the Aussie

summer isn’t just for everybody, it’s for everyone. The 2019 show embraced all

that makes everyone unique and highlighted THE ICONIC’s commitment to

moving the fashion industry forward by celebrating diversity and creating a new

focus on sustainability.

Traditionally the event has been hosted in an iconic location, from the sands of

Bondi Beach to a floating runway on Sydney Harbour and 2019 was no different,

as the show moved to the hub of Brisbane, with a takeover of on trend hotel, The

Calile. For the first time, the event was transformed into a 2 day festival,

engaging brands, the media and customers in unique experiences whilst sharing

with a broader audience on social and digital platforms. 

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Known for their focus on inclusion and diversity, THE ICONIC has a history of

celebrating body positivity with their annual Swim Show. Kicking things up a

notch in 2019, The Summer Show evolved its traditional swimwear line-up to a

showcase of both swim and ready-to-wear, highlighting that the Aussie

summer isn’t just for everybody, it’s for everyone. The 2019 show embraced all

that makes everyone unique and highlighted THE ICONIC’s commitment to

moving the fashion industry forward by celebrating diversity and creating a new

focus on sustainability.

Traditionally the event has been hosted in an iconic location, from the sands of

Bondi Beach to a floating runway on Sydney Harbour and 2019 was no different,

as the show moved to the hub of Brisbane, with a takeover of on trend hotel, The

Calile. For the first time, the event was transformed into a 2 day festival,

engaging brands, the media and customers in unique experiences whilst sharing

with a broader audience on social and digital platforms. 

__

Known for their focus on inclusion and diversity, THE ICONIC has a history of celebrating body positivity with their annual Swim Show. Kicking things up a notch in 2019, The Summer Show evolved its traditional swimwear line-up to a showcase of both swim and ready-to-wear, highlighting that the Aussie summer isn’t just for everybody, it’s for everyone. The 2019 show embraced all that makes everyone unique and highlighted THE ICONIC’s commitment to moving the fashion industry forward by celebrating diversity and creating a new focus on sustainability. 

Traditionally the event has been hosted in an iconic location, from the sands of Bondi Beach to a floating runway on Sydney Harbour and 2019 was no different, as the show moved to the hub of Brisbane, with a takeover of on trend hotel, The Calile. For the first time, the event was transformed into a 2 day festival, engaging brands, the media and customers in unique experiences whilst sharing with a broader audience on social and digital platforms. 

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Known for their focus on inclusion and diversity, THE ICONIC has a history of celebrating body positivity with their annual Swim Show. Kicking things up a notch in 2019, The Summer Show evolved its traditional swimwear line-up to a showcase of both swim and ready-to-wear, highlighting that the Aussie summer isn’t just for everybody, it’s for everyone. The 2019 show embraced all that makes everyone unique and highlighted THE ICONIC’s commitment to moving the fashion industry forward by celebrating diversity and creating a new focus on sustainability.

 Traditionally the event has been hosted in an iconic location, from the sands of Bondi Beach to a floating runway on Sydney Harbour and 2019 was no different, as the show moved to the hub of Brisbane, with a takeover of on trend hotel, The Calile. For the first time, the event was transformed into a 2 day festival, engaging brands, the media and customers in unique experiences whilst sharing with a broader audience on social and digital platforms.