Showcased at the 2022 Grand Prix, the pop up activation was a brand first - with the experiential design was a carefully crafted journey which comprised three separate sensory zones, each evoking different sensations. As visitors walked inside, they were met with the calming effects of the Nature Zone. This tranquil night-time environment of woodland ferns, shrubs and lush greenery was accompanied by forest fragrances. When visitors turned the corner into the Electric Tunnel Zone, they were greeted by a new pace and energy. Electricity in its raw form was showcased by a collection of transparent plasma spheres illuminating the main wall, each resembling a collection of lightning bolts captured in glass balls. The matching bright LED lines following the floor in this darkened tunnel ushered visitors into the third Electrify Me Zone, where they experienced the 4D Cinema Room. Inside this darkened space, visitors were immersed in a powerful video depicting nature and its creation of electricity, and how Porsche has imbued this power with soul by harnessing it within the Taycan, the brand’s first all-electric sportscar. 

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Showcased at the 2022 Grand Prix, the pop up activation was a brand first - with the experiential design was a carefully crafted journey which comprised three separate sensory zones, each evoking different sensations. As visitors walked inside, they were met with the calming effects of the Nature Zone. This tranquil night-time environment of woodland ferns, shrubs and lush greenery was accompanied by forest fragrances. When visitors turned the corner into the Electric Tunnel Zone, they were greeted by a new pace and energy. Electricity in its raw form was showcased by a collection of transparent plasma spheres illuminating the main wall, each resembling a collection of lightning bolts captured in glass balls. The matching bright LED lines following the floor in this darkened tunnel ushered visitors into the third Electrify Me Zone, where they experienced the 4D Cinema Room. Inside this darkened space, visitors were immersed in a powerful video depicting nature and its creation of electricity, and how Porsche has imbued this power with soul by harnessing it within the Taycan, the brand’s first all-electric sportscar. 

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Showcased at the 2022 Grand Prix, the pop up activation was a brand first - with the experiential design was a carefully crafted journey which comprised three separate sensory zones, each evoking different sensations. As visitors walked inside, they were met with the calming effects of the Nature Zone. This tranquil night-time environment of woodland ferns, shrubs and lush greenery was accompanied by forest fragrances. When visitors turned the corner into the Electric Tunnel Zone, they were greeted by a new pace and energy. Electricity in its raw form was showcased by a collection of transparent plasma spheres illuminating the main wall, each resembling a collection of lightning bolts captured in glass balls. The matching bright LED lines following the floor in this darkened tunnel ushered visitors into the third Electrify Me Zone, where they experienced the 4D Cinema Room. Inside this darkened space, visitors were immersed in a powerful video depicting nature and its creation of electricity, and how Porsche has imbued this power with soul by harnessing it within the Taycan, the brand’s first all-electric sportscar. 

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Showcased at the 2022 Grand Prix, the pop up activation was a brand first - with the experiential design was a carefully crafted journey which comprised three separate sensory zones, each evoking different sensations. As visitors walked inside, they were met with the calming effects of the Nature Zone. This tranquil night-time environment of woodland ferns, shrubs and lush greenery was accompanied by forest fragrances. When visitors turned the corner into the Electric Tunnel Zone, they were greeted by a new pace and energy. Electricity in its raw form was showcased by a collection of transparent plasma spheres illuminating the main wall, each resembling a collection of lightning bolts captured in glass balls. The matching bright LED lines following the floor in this darkened tunnel ushered visitors into the third Electrify Me Zone, where they experienced the 4D Cinema Room. Inside this darkened space, visitors were immersed in a powerful video depicting nature and its creation of electricity, and how Porsche has imbued this power with soul by harnessing it within the Taycan, the brand’s first all-electric sportscar.