Launching the new Lamborghini Urus, we curated an unforgettable experience that transported guests into an atmosphere of luxury and excitement. Upon arrival at Cockatoo Island, they were guided down a dramatic tunnel, immersed in a heartbeat soundscape amplified by pulsing lights before emerging into the Turbine Hall where a vintage car lineup greeted them. The highlight of the night was the theatrical Urus car reveal, where a dynamic combination of sound, visuals, and lighting unfolded on a raised platform, creating a moment of pure drama and anticipation. Throughout the event, the food and beverage offerings were carefully crafted to reflect the event’s high-octane energy and sophisticated identity, perfectly complementing the grandeur of the Lamborghini brand.

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Launching the new Lamborghini Urus, we curated an unforgettable experience that transported guests into an atmosphere of luxury and excitement. Upon arrival at Cockatoo Island, they were guided down a dramatic tunnel, immersed in a heartbeat soundscape amplified by pulsing lights before emerging into the Turbine Hall where a vintage car lineup greeted them. The highlight of the night was the theatrical Urus car reveal, where a dynamic combination of sound, visuals, and lighting unfolded on a raised platform, creating a moment of pure drama and anticipation. Throughout the event, the food and beverage offerings were carefully crafted to reflect the event’s high-octane energy and sophisticated identity, perfectly complementing the grandeur of the Lamborghini brand.

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Launching the new Lamborghini Urus, we curated an unforgettable experience that transported guests into an atmosphere of luxury and excitement. Upon arrival at Cockatoo Island, they were guided down a dramatic tunnel, immersed in a heartbeat soundscape amplified by pulsing lights before emerging into the Turbine Hall where a vintage car lineup greeted them. The highlight of the night was the theatrical Urus car reveal, where a dynamic combination of sound, visuals, and lighting unfolded on a raised platform, creating a moment of pure drama and anticipation. Throughout the event, the food and beverage offerings were carefully crafted to reflect the event’s high-octane energy and sophisticated identity, perfectly complementing the grandeur of the Lamborghini brand.

Launching the new Lamborghini Urus, we curated an unforgettable experience that transported guests into an atmosphere of luxury and excitement. Upon arrival at Cockatoo Island, they were guided down a dramatic tunnel, immersed in a heartbeat soundscape amplified by pulsing lights before emerging into the Turbine Hall where a vintage car lineup greeted them. The highlight of the night was the theatrical Urus car reveal, where a dynamic combination of sound, visuals, and lighting unfolded on a raised platform, creating a moment of pure drama and anticipation. Throughout the event, the food and beverage offerings were carefully crafted to reflect the event’s high-octane energy and sophisticated identity, perfectly complementing the grandeur of the Lamborghini brand.

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Launching the new Lamborghini Urus, we curated an unforgettable experience that transported guests into an atmosphere of luxury and excitement. Upon arrival at Cockatoo Island, they were guided down a dramatic tunnel, immersed in a heartbeat soundscape amplified by pulsing lights before emerging into the Turbine Hall where a vintage car lineup greeted them. The highlight of the night was the theatrical Urus car reveal, where a dynamic combination of sound, visuals, and lighting unfolded on a raised platform, creating a moment of pure drama and anticipation. Throughout the event, the food and beverage offerings were carefully crafted to reflect the event’s high-octane energy and sophisticated identity, perfectly complementing the grandeur of the Lamborghini brand.